A Reel Full of Emotions: Launching Vaňkovka's Gift Card

What's the recipe for promoting a brand-new gift card? One influencer, a generous dose of humour, dramatic slow-motion shots and a soundtrack of classical music. Mix it all together and serve it as irresistible social media content.

Client:Galerie Vaňkovka
Year:10/2024
Categories:
- Private sector

Galerie Vaňkovka, one of Brno's leading shopping centres, replaced its traditional paper gift vouchers with a brand-new gift card. With Christmas just around the corner, the launch deserved a campaign that would make some noise. Our task was to promote the new gift card on Instagram and TikTok, where Vaňkovka primarily speaks to younger audiences. That meant creating content capable of grabbing attention from the very first second and holding it until the very end.

Services:

Photo production
Video production

A Proven Formula

Our brief was simple: create a funny, highly shareable video featuring the right influencer. Fortunately, choosing the talent wasn't difficult. We'd already seen great success with a previous Vaňkovka campaign starring Czech influencer and entertainer Martin Hranáč. So bringing him back for another collaboration was an easy decision.

The Gift Nobody Wants... Until It Is

Almost everyone has received a disappointing present at some point. And most of us have probably been guilty of giving one, too. It's a situation everyone recognises: awkward smiles, forced gratitude, hidden disappointment – or even mild outrage when those dumbbells from your aunt suddenly feel more like a comment on your physique than a thoughtful gift. Now imagine the complete opposite. Instead of another questionable present, your gift-giving champion of an aunt hands you a Galerie Vaňkovka Gift Card. Suddenly, you can choose exactly what you want from hundreds of brands and stores. The relief is overwhelming. The emotional turnaround is instant. You can practically hear the weight lifting off your shoulders.

Turning Drama into Comedy

The creative concept was built around that emotional contrast. Slow-motion scenes, dramatic classical music and exaggerated reactions transformed everyday gift-giving disappointments into cinematic comedy. The formula worked brilliantly. To top it off, we included a subtle Hollywood-inspired Easter egg at the end of the video, which generated an additional wave of comments from viewers. We also invited people to share the strangest gifts they had ever received and the conversation quickly took on a life of its own.