Helping Parents and Children Get on the Same Wavelength

Emotional outbursts. Arguments. Harsh words. Emotional – and sometimes even physical – pain. Action and reaction. Finding the right response. Supporting children through mental health challenges while keeping a cool head isn't easy. But it's a challenge that doesn't have to be faced alone. Together with the Poradenské a krizové centrum (Counselling and Crisis Centre), we helped make that journey a little easier for families who needed it most.

Client:Poradenské a krizové centrum
Year:5/2024
Categories:
- Public sector

In recent years, the number of children experiencing mental health issues has been steadily increasing in the Czech Republic. PKC, which provides in-home support for families, wanted to strengthen the work of its outreach specialists. The solution? Three educational videos covering self-harm, digital addiction and communication techniques for emotionally charged situations. And once we were immersed in these challenging topics, we went one step further and produced a hero film to raise awareness of PKC's services. But let's start at the beginning.

Services:

Creative & campaign concepts
Video production

Every Problem Has a Way Forward

On the Same Wavelength is a programme that supports families across the Zlín Region where either a child or a parent is struggling with mental health challenges. It provides crisis intervention, family support services, counselling and educational programmes designed to help families navigate difficult situations.

When We Don't Know What to Do

The educational videos were created as practical tools for PKC's outreach workers, who use them during visits with families facing these challenges. Each video combines two essential elements: realistic scenes portraying emotionally charged situations that many parents and children will instantly recognise and expert guidance from MUDr. Jan Uhlíř, one of the Czech Republic's leading child psychologists and psychiatrists, who explains the underlying issues and offers practical advice.

Reaching People Without Going Viral

The videos were never designed to break the social media. Their purpose and format were always educational rather than viral. Even so, YouTube helped them reach a much broader audience beyond the families they were created for. Within six months of publication, the self-harm video alone had attracted more than 10,000 views on YouTube, while thousands more watched the series on Facebook and Instagram.

Self-Harm

Digital Addiction

Communication Techniques

Sometimes One Expression Says More Than a Thousand Words

Alongside the educational series, PKC wanted a concise, emotionally powerful way to introduce its services and let people across the region know that help is available when life becomes overwhelming. To achieve this, we produced a hero film that highlights the broad scope of PKC's work. Beyond supporting relationships between parents and children, the organisation also helps people facing depression, loneliness, domestic violence and many other difficult life situations.

Telling a Story in Just 30 Seconds

Powerful lighting. An emotional soundtrack. And, above all, talented actors capable of expressing profound emotions with nothing more than a single facial expression.

Powerful, Isn't It?

Even more so on the big screen. That's why we were thrilled to see the film shown in cinemas throughout the region, including a prominent screening at the Zlín Film Festival.

Where the Videos Continue to Help

The project succeeded in introducing Poradenské a krizové centrum to thousands of people while providing practical guidance for navigating difficult conversations and challenging situations. Today, the videos are also used in the education of psychology students at the University of Ostrava and are recommended by paediatricians, teachers and youth centre professionals. And the usual marketing metrics? They're not really the point. Of course, we're proud of the campaign's reach. But if these videos helped even one person find the support they needed, the project was worth every minute.

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