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A Reel Full of Emotions: Launching Vaňkovka's Gift Card

What's the recipe for promoting a brand-new gift card? One influencer, a generous dose of humour, dramatic slow-motion shots and a soundtrack of classical music. Mix it all together and serve it as irresistible social media content.

Galerie Vaňkovka, one of Brno's leading shopping centres, replaced its traditional paper gift vouchers with a brand-new gift card. With Christmas just around the corner, the launch deserved a campaign that would make some noise. Our task was to promote the new gift card on Instagram and TikTok, where Vaňkovka primarily speaks to younger audiences. That meant creating content capable of grabbing attention from the very first second and holding it until the very end.

Services:

  • Photo production
  • Video production