STAROBRNO, a.s.

Campaign – Starobrno Evening School

Period – 2010, 2011

Realization team

• Account team: Kateřina Pavelková, Zuzana Trunečková
  
• Promo team manager: Kamil Karafiát,
• Cretive director: Tomaš Zindulka, Art Director a Copywriter:
  Jakub Rendla,
• Illustrations: Petr Štefek

Client's requirements – make the loyalty programme more attractive and wide-spread while aiming the brand at younger customers. A part of the demands was to re-design the websites, logo and graphics.

Proposed solution – we planned a SES summer camp for the most successful students. The camp includes a range of lectures, workshops and practical exams (degustation, beer draughting and set up of their own pub).

We newly introduced tipping competitions in pubs where students could get prizes from the project partners – Axe, Rexona, HALSHOP.CZ, Kiteseason, Represent. The students will also have a chance to take part in creative competitions. An integral part of the study at SES will now be awarding special SES degrees.

Re-design – the visual style has undergone modernization and rejuvenation. There is a brand new component of illustrated characters and a distinctive colour code. This new component is complemented by crazy abstract design icons. The innovated website was redesigned substantially, too.

In 2010 we took part in the following important student events:

• Brno – Čarodějáles 2010 (general partner), the Starobrno brewery open door days, university ice-hockey match MU vs. VUT (main partner)
  
• Zlín – Majáles 2010 (titular partner), Welcome to First Grade event
  
• Olomouc – Majáles 2010 (main partner), student parties support

Effectiveness evaluation – the number of students newly registered into the project via the websites. In the autumn part of the project there were over 3900 newly registered students from Brno, Olomouc and Zlín. The total number of students is now over 11000.

SVŠ 2008/09